RedMac was established by marketing director Jane McInnes in Melbourne, Australia in early 2005. The company provides marketing expertise to emerging organisations across various industry segments that perhaps have a technology or a great idea, but are not sure how to communicate that to their potential customers.

Jane brings outstanding marketing credentials to the company, having held senior private and public sector roles in the information technology, media, telecommunications and finance sectors. This has encompassed stints in the United States, Britain and Australia, at companies including Visa Corporation, Anite International, Expert Information Services (now Infosys) and JSP Associates (now Alexander Mann Asia Pacific).

Having recently worked with a start-up divisional operation in Australia, and successfully establishing its brand and marketing strategies from the ground up, Jane knows how to get tailored results quickly and cost-effectively.

Jane McInnes from RedMac Consulting was selected to represent the World Information Technology and Services Alliance (WITSA) in Sri Lanka and Nepal in December, 2005. She worked pro-bono with a select number of CEO's of ICT companies to help them increase the marketability of their ICT products and services.

Jane was initially selected as one of only two Australian representatives in Bangladesh and Thailand in 2004 to present as part of the WITSA program, with an emarketing pitch to the material delivered in these countries. Feedback from this initial assignment was excellent, which led to the second assignment

Jane holds a tertiary degree in business management and a post-graduate qualification in marketing.