>> Service lines provided: Full outsourced Marketing Management

Anite International engaged RedMac consulting on an annual retainer to act as their outsourced Marketing department. In recognising that Anite’s business requirement was for a part time Marketing resource, engaging RedMac was the ideal solution to Anite’s ongoing Marketing needs, ensuring the business had the continuous marketing support needed to build and drive their Marketing program.

RedMac Consulting managed the complete Marketing program which included developing the strategic marketing plan for the business, through to executing the internal and external communications programs, all events run by the organisation, business development services for all new business opportunities, as well as managing the channel marketing program including all relationships with technology vendors including Microsoft, IBM, SUN and Oracle, Business Objects.

“Jane is someone who requires very little direction in her work. She is creative and likes to add her touch and creative flair to the things she works on. Anite has found Jane to be an excellent, highly skilled consultant and I would have no hesitation referring her to others.”
– Brian Wilson, General Manager, Anite International, 2005.