>> Service lines provided: Corporate identity and brand management; Website development, corporate collateral development.

RedMac Consulting were engaged by Changing Directions to redevelop their brand and help them segment their products and services. Jane McInnes worked with RedMac’s designer to help develop a new brand image to help them achieve the company’s growth plans. A new set of corporate collateral was built, assisted by Red Mac’s copywriter.

Jane then project managed a new website for Changing Directions – with the objective in the revised structure being to deliver a clear message to Changing Direction’s clients about services and products offered, allowing existing clients to use the site as a portal.

Jane continues to support Changing Directions in their ongoing marketing activities such as direct mail campaigns.

“The enthusiasm and energy displayed has been excellent and it’s been a pleasure working with RedMac Consulting. RedMac was able to help us with redefining our brand, and then assisted us with our website, corporate collateral and ongoing marketing support. My customer experience has been very positive.” – John Clohessy, Managing Director, Changing Directions, 2005