>> Service lines provided: Market Research, Branding and Outsourced Marketing

RedMac Consulting successfully tendered for the project to rebrand Oakleigh Village in Victoria. The project involved extensive market research in the Oakleigh Village, to understand why people shop in the area, gain insights into suggestions for improvement, and a snapshot of the demographic profile of shoppers in the area.

The marketing communications/branding report then provided a number of suggestions on how to most effectively market the area. These suggestions will be rolled out in 2007 to attract more customers to the Village, and professional brand the area.

“Terrific Job - I am very impressed with the work that you have done. Congratulations. The Oakleigh Village is sure to benefit with your findings and suggestions. I am blown away with your branding suggestions....
I love them all.” – Will Gerhard, Economic Development Officer, City of Monash 2007