INTERNAL MARKETING
RedMac can be engaged to develop your internal communications program, potentially outsourced to manage your Internal Communications function, or managing a certain aspect of this. Activities may include managing newsletter campaigns, or developing intranets. RedMac has also worked successfully developed internal communications programs which can be developed to assist companies as they go through significant change or needing to strengthen or develop a corporate culture in a business.

An integrated communications plan pulls together a calendar of proposed marketing communications activities. It details both internal (ie to your staff) and external communications activities as well as the means by which channels are regularly evaluated for effectiveness. It is important that what you communicate to the external world is consistent with your marketing to internal staff, so an integrated communications program helps support these goals.

EXTERNAL MARKETING – PR, LOBBYING AND MEMBERSHIPS
PR needs to support your overall marketing efforts and this is where it needs to be managed in the context of your overall marketing program. Partnering with a PR consultant, RedMac will work with you to develop a targeted PR program. We will help target relevant media, stakeholder groups and individuals, assists with stakeholder introductions and meetings, promote your brand to relevant industry analysts, develop press releases and much more. PR is one of the most cost effective marketing tools to develop brand awareness.